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The only way to increase your rank is to increase the number of visitors to your site that use the toolbar of alexa. Which Means, if you have a million visitors each day, and none of them use the Alexa Toolbar, then you would have a very low ranking. On the other hand, if you have a high number of your visitors that use the toolbar your rank will be improved dramatically.

I heared the announcement that alexa has changed its ranking algorithm. I am little happy with this change because my website got little improvment. see new alexa ranking for http://www.alexa.com/data/details/main?url=www.fortunehotels.in Fortune Park Hotels Ltd.