Search engine optimization
Search engine optimization (SEO) are the processes of optimizing your Web site for search engines so that your site comes up high in the search engine end result pages (SERPs). SEO has sometimes had a bad reputation because it can be associated with spamming. As long as there have been commercial Web site and search engines, there have been people trying to manipulate search engine results. However, SEO is also a legitimate form of marketing and an important aspect of Web publishing. At its most benign, it simply means makes sure your Web site can be indexed by the search engines. For this, you, the search engine designers, and the search engine users all desire the same thing. |
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